The operator of Japan's newest budget carrier has announced that the Airline will operate under the brand name PEACH. The company also changed its name to Peach Aviation Ltd. from A&F Aviation Co. They said they chose the name based on the fruit's Asian origin and because it invokes a youthful, energetic and generous image. To embody the image, the carrier's aircraft will be painted pink and fuchsia. Based at Kansai International Airport, the low-cost carrier plans to start domestic flights next March, connecting Fukuoka and Sapporo. International flights between Kansai International and Seoul are expected to start next May. Fares are projected to be some 50% lower than those offered now by major Japanese carriers. Peach also said it plans to increase the number of employees from the current 50 to around 200 by the end of fiscal 2011. The Airline was founded in February with a total investment of some ¥30 million from ALL NIPPON AIRWAYS, Hong Kong's First Eastern Investment Group and Innovation Network Corporation of Japan.
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